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Applied Media Services - News Snippets
1. Ajay Devgn launched AI Storytelling Company named PRISMIX
National Award-winning actor, producer, entrepreneur, and a prominent figure in Indian cinema, Ajay Devgn, has unveiled an AI-driven storytelling company named Prismix.
There's no need to be overly concerned about it. Ajay Devgn, who previously launched a filmmaking company, Ajay Devgn Ffilms, and a visual effects company, NY VFXwala, has yet to produce anything notably groundbreaking through these ventures. With this track record in mind, it might not be an overstatement to suggest that Prismix could follow a similar path. The fundamental issue lies not solely with Ajay Devgn but also with the broader challenge Indian filmmakers face — a lack of the necessary skills and vision to achieve significant milestones in the field.
- Prasad Rigvedy, Chief Officer, Applied Media Services (AMS)
#AI #PrasadRigvedy #Prismix #AjayDevgn #entertainment #cinema #filmmaking #appliedmediaservices
Silently, the creators of the film NAISHA, touted as India's first AI-generated movie, unveiled its trailer on YouTube.
As true pioneers of AI entertainment since 2015, we watched it twice consecutively, hoping to be enthralled by its innovative approach. Yet, we found ourselves perplexed, as despite the AI aide, the creators of NAISHA failed to deliver anything spectacular. The film falls short of the mark, remaining mundane and lacking the essential skill of VISUALIZATION.
When leveraging AI to produce a movie, music, or song, the expectation is for it to be nothing short of magical, with the illusion maintained for the viewers. NAISHA, however, fails to deliver on this promise, offering no enchantment, and exposing its methods as if it were merely another character-generated cartoon film. The result is, quite frankly, unimpressive.
The AI-driven project presents an opportunity for revolutionizing cinema, yet NAISHA misses the chance to captivate audiences with the seamless magic we anticipated. Instead, it leaves viewers yearning for a more refined and imaginative experience, proving that even with AI at one's disposal, the art of storytelling remains a human touch.
- Prasad Rigvedy, Chief Officer, Applied Media Services (AMS)
#AI #PrasadRigvedy #NAISHA #entertainment #cinema #filmmaking #appliedmediaservices
3. AI is NOT a Shortcut to the Filmmaking!
AI is undoubtedly a powerful tool, but it is not a shortcut to filmmaking. True filmmaking is an art form that
demands creativity, vision, and storytelling skills, all of which come from the human spirit. AI can assist with
aspects like editing, effects, or even generating ideas, but it cannot replace the nuanced understanding of
emotions, culture, and narrative that a filmmaker brings to life. It’s a tool to enhance the process, not bypass
the craftsmanship and passion that define great films.
- Prasad Rigvedy, Chief Officer, Applied Media Services (AMS)#AI #PrasadRigvedy #entertainment #cinema #filmmaking #appliedmediaservices #entertainment #movies #films #IndianCinema #bollywood #hollywood
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